{
  "currency": "USD excluding sales taxes",
  "start_month": "2026-11",
  "months": 36,
  "planning_note": "Enterprise scenario assumptions, not signed demand. Annual signing counts are NEW programmes. Annual renewal attrition; no within-term churn. Integer wins; expected retained cohorts. One anchor signed in M1; other Y1 wins follow sales cycle. Programme reference scope: three audiences, two markets. No FX. Updated coordination: Foundation first wave400/cell then320/cell. Audit110k average is 2/3 seven-cell105k and1/3 eight-cell120k engagements at15k/cell,75kfloor; aggregate mean22/3 cells. Pilot uses two seven-cell105k audits. Cadence comparison separately prices larger Enterprise scope.",
  "programme_activation_lag_months": 2,
  "audit_delivery_lag_months": 2,
  "cash_collection_lag_months": 2,
  "programme_markets": 2,
  "audiences_per_market": 3,
  "research_lead_annual_usd": 180000,
  "programmes_per_research_lead": 2,
  "reviewer_days_per_programme_year": 10,
  "reviewer_day_usd": 1500,
  "delivery_engineering_fte_per_programme": 0.2,
  "delivery_engineering_annual_usd": 180000,
  "client_management_fte_per_programme": 0.2,
  "client_management_annual_usd": 150000,
  "programme_infrastructure_annual_usd": 12000,
  "model_change_fieldwork_reserve_fraction": 0.1,
  "audit_completes_per_cell": 240,
  "audit_fieldwork_usd": 58666.666666666664,
  "audit_research_hours": 186.66666666666666,
  "audit_research_hourly_usd": 125,
  "audit_reviewer_days": 5.666666666666666,
  "audit_ai_usd": 2566.6666666666665,
  "audit_infrastructure_usd": 1100.0,
  "audit_deposit_fraction": 0.5,
  "licence_delivery_cost_fraction": 0.25,
  "founder_annual_by_year_usd": [
    180000,
    198000,
    216000
  ],
  "general_admin_annual_by_year_usd": [
    120000,
    180000,
    240000
  ],
  "security_assurance_annual_by_year_usd": [
    60000,
    80000,
    100000
  ],
  "channel_content_annual_by_year_usd": [
    60000,
    90000,
    120000
  ],
  "commercial_annual_per_fte_usd": 180000,
  "commercial_weighted_wins_per_fte": 8,
  "programme_acquisition_usd": 15000,
  "audit_acquisition_usd": 5000,
  "prelaunch_usd": 140000,
  "funding_contingency": 0.2,
  "pilot_acv_usd": 600000,
  "fieldwork_allowance_note": "Unquoted planning budgets. No assumption that higher volume reduces incidence, rights, translation or sample-quality requirements. Change reserve is cost capacity, not permission to renew a failed record.",
  "cases": {
    "low": {
      "programme_signings_by_year": [
        3,
        6,
        10
      ],
      "audit_signings_by_year": [
        2,
        4,
        6
      ],
      "programme_acv_usd": 500000,
      "audit_price_usd": 110000,
      "programme_fieldwork_annual_usd": 300000,
      "programme_ai_annual_usd": 20000,
      "annual_churn": 0.25,
      "sales_cycle_months": 9,
      "licence_revenue_fraction_from_y2": 0,
      "platform_build_annual_by_year_usd": [
        600000,
        600000,
        660000
      ]
    },
    "mid": {
      "programme_signings_by_year": [
        5,
        14,
        28
      ],
      "audit_signings_by_year": [
        4,
        8,
        12
      ],
      "programme_acv_usd": 750000,
      "audit_price_usd": 110000,
      "programme_fieldwork_annual_usd": 220000,
      "programme_ai_annual_usd": 15000,
      "annual_churn": 0.15,
      "sales_cycle_months": 6,
      "licence_revenue_fraction_from_y2": 0.1,
      "platform_build_annual_by_year_usd": [
        750000,
        900000,
        1050000
      ]
    },
    "high": {
      "programme_signings_by_year": [
        8,
        24,
        50
      ],
      "audit_signings_by_year": [
        6,
        12,
        20
      ],
      "programme_acv_usd": 1000000,
      "audit_price_usd": 110000,
      "programme_fieldwork_annual_usd": 180000,
      "programme_ai_annual_usd": 10000,
      "annual_churn": 0.1,
      "sales_cycle_months": 6,
      "licence_revenue_fraction_from_y2": 0.25,
      "platform_build_annual_by_year_usd": [
        900000,
        1200000,
        1500000
      ]
    }
  },
  "audit_cells_per_engagement": 7.333333333333333,
  "first_wave_development_per_cell": 160,
  "refresh_development_per_cell": 80,
  "sealed_per_cell": 240,
  "cadence_complete_usd": 22.5,
  "cadence_interview_usd": 500,
  "initial_interviews_per_cell": 12,
  "initial_wave_fieldwork_fraction": 0.41
}